Why we are here, how it started
Back in 1992, a tiny shave ice shop opened its doors in Maui. Fast forward to today, and that little shop has blossomed into Tobi’s Poke and Shave Ice, with locations in Paia and Kihei!
Welcome to Tobi’s! We’re known for our classic shave ice, fresh ahi poke, and ‘local kine grinds’, like shoyu chicken and chili and rice.
But there’s more to us than just food. We’re a team of passionate folks who love Maui, the ocean, kitesurfing, ocean sports, and championing food sustainability. We’re all about supporting local initiatives and even grow some of our own produce in our garden.
At Tobi’s, every dish has a story – it’s about tradition, community, and our love for the land and sea. Join us for a taste of Hawaii and a big dose of aloha. We can’t wait to share our world with you.
We source local, our staff is like family, and we care for the future of Maui
Meet Erica Gale, owner and poke enthusiast. Erica fondly remembers going to Tobi’s after surf and kite sessions at Ho’okipa. “When Aunty Tobi was ready to step out of the Maui restaurant business, the opportunity to continue a legacy of love for fresh local food on the world-class ocean sport community on the north shore of Maui was truly a dream come true.” -Erica
The Poke plate is different than any other “poke bowl” you will find – the fresh fish, mixed to order, comes on a bed of local mixed greens with a perfectly creamy, sweet, and salty miso mayo dressing and the most perfectly crunchy wonton strips. On the side, two scoops of rice topped with shoyu and furikake – a local favorite mix of seasoned nori. And whether you are a kid or adult, you can’t beat the refreshing coolness of light, fluffy shave ice that melts in your mouth on a hot Maui day!
36 years of excellent service & love from our community
At Tobi’s Poke & Shave Ice, excellence isn’t a claim, it’s something the island has spoken for us. We’re honored to be recognized by the prestigious ‘Aipono Awards, where “ai” means to eat and “pono” means excellence, celebrating the very best of Maui’s food scene as voted by the community.
Tobi’s took home Gold for Best Restaurant Poke and earned recognition for our shave ice as one of the island’s standout favorites. We’ve also been featured on national platforms including Guy’s Hawaiian Style on the Discovery Channel and Diners, Drive-Ins and Dives on Food Network.
Rooted in local flavor and shaped by the people who taste it, these acknowledgments reflect what we’ve always set out to do, serve real food, with real aloha.
Read all about what we’ve been up to
“Our mission is to bring the warmth of local flavors to our community with fresh poke and classic shave ice! We pledge to serve only the freshest fish sourced from local fishermen, and to support our island’s farmers and vendors. Join us in savoring the simple, timeless delights of Hawaiian cuisine!” – Erica, Owner
Established 34 Years
5 Star Ratings
Menu Items
Shave Ice Flavors
“Awesome spot in Paia with delicious shave ice and poke. Awesome assortment of flavors!”
“You can’t get much better than poke in Paia! First of all -Maui- wow. Incredible. “
Tobis Poke and Shave Ice
Maui Poke and Shave Ice
Naim Ferguson
Tobis Poke and Shave Ice
Maui Poke and Shave Ice